As millennials eclipse Boomers as the prime restaurant customer base, restauranteurs need to evolve their business to capture this increasingly valuable group of consumers. Millennials will gravitate towards restaurants that are green, that use sustainable practices and that source from ethically raised ingredients. Millennials use mobile technology extensively, but marketers need to understand the nuances on how to reach this group. Millennials will also use on-line reviews more than boomers in making purchase decisions, making it more important than ever for restauranteurs to understand how to navigate this brave new world. At Matrix Restaurant Consulting, our consultants understand the nuances of the Millennial generation, and we are prepared to help your restaurant concept evolve so that you can attracting this group. Here is a great article to help you begin understanding the Millennial mindset.
New study sheds light on Millennial mindset
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If you attended the National Restaurant Show this past May, you probably encountered a proliferation of vendors offering mobile apps. Mobile technology is here, and will continue to grow. However, today it is not just about having an "app", but it is about having a fully integrated app that can fulfill the multiple needs of your guests - from ordering ahead, to making a payment, to loyalty benefits. Smart restauranteurs understand the need to analyze their customers needs and then customize an app that will exceed their expectations. Our consultants are ready to assess your business and partner with the right mobile app developer to drive your business. Having this competitive advantage can help you grow your business in 2016! Here is a great article on success stories.
What customers want from restaurant mobile apps Food brands that don’t prioritize the integration of stronger and more transparent environmental practices in their supply chains and products run the risk of suffering from a reputational and financial perspective. Restaurants and the food industry in general, must be mindful of shifting consumer preferences and buying habits, particularly from the perspective of how sustainability influences purchasing decisions and brand loyalty. Are you prepared to meet this growing demand? Let our consultants help you develop sustainable practices.
Why sustainable packaging is a 'must have' for restaurant success Our industry is evolving at a faster rate than it ever has. As restauranteurs, more than ever, our pulse needs to be on the fast pace and changing demands of our consumers. Consumers are looking for convenience, quality and affordability and the result is a proliferation of restaurant delivery services - now including Amazon.com and Groupon.com, and start-ups such as Munchery.com , a San-Francisco based meal delivery service. How will these companies impact you? Can they add to your consumer base or will they begin to erode your sales? Understanding complex changes in our industry can be a game changer and not evolving with these changes can ultimately impact your future success. Let Matrix Restaurant Consulting help evaluate your business, then provide actionable solutions to help you grow with in our ever changing world.
Amazon launches restaurant delivery in Seattle New player to watch in the fast-casual food-delivery biz - Munchery After much delay, restaurant chains with 20 or more units will have to provide calorie counts for standard menu items by Dec. 1, 2016. At Matrix Restaurant Consulting, we are here and ready to help you with your menu labeling needs!
FDA Publishes Draft Guidelines for Menu-Labeling Rules With Labor Day Approaching, I thought I would share this recent article and survey from Technomic. According to this survey the top socially responsible business practice that will enhance consumers experiences and value perceptions is "Treating Their Employees Well." Three-quarters of consumers age 18 to 34 say it is important or extremely important for a restaurant to “treat employees well” in order to create a good value. This segment is extremely important to the growth of your business and this further reenforces a restaurants need to invest in its employees. Matrix Restaurant Consulting can help you in becoming that employer of choice.
For more information on this survey: Restaurant Consumers Craving Value Don’t Necessarily Follow the Money Some of the most successful restaurants today, are those that continually invest in the guest experience. These restauranteurs truly understand that providing great service is the result of investing in their employees and management teams. One of the most influential factors in deciding where to eat, what to buy, what service to hire, etc. are the opinions of others, opinions based on the experience they have with your brand. As a marketer, I understand the importance and role of marketing for an organization, but far too often we invest more in customer acquisition and far too little in customer retention. At Matrix Restaurant Consulting, we focus on the long-term success of your restaurant and understand the importance of training. We are ready to develop custom training programs for your restaurant with the goal of creating lifetime guests.
Here is a great commentary on the importance of training: Why training is more important than marketing In a recent survey of 288 senior U.S. marketing executives at business-to-consumer and business-to-business companies, CMOs intend to increase their Social (+10.7%), their Digital (+12.2%) and their budgets (+14%) over the next 12-months. And as the average consumer unlocks their phone 110-times per day and spends 1 in 4 minutes on their phone on Social Media, now is the time to analyze and revamp your social media, digital marketing and mobile strategies. Let Matrix Restaurant Consulting help sort through this digital maze and find the right digital, mobile and social solutions for your restaurant.
For more information on the survey results: CMOs Will Increase Spending on Social, Mobile and Analytics. Today's restaurant consumers are much more knowledgable, sophisticated and experience and offering ethnic flavors can help capture this growing market. Matrix Restaurant Consulting specializes in Menu Development and can help create dishes that not only fit your brand, but also appeal these consumers. Here is a great article on this growing trend. Consumer Interest in Ethnic Cuisine Grows
Today one of the big buzz words in our industry is Sustainability. But sustainability is more than a trend, soon it will be part of our everyday business as more and more cities focus on zero-waste policies and such programs as mandatory composting and bans on bags and polystyrene. Now is the time to get ahead of the legislation, rather than being ruled by it. Not only will this improve a restaurants profitability and sales, but it will help us build a legacy for our children and the planet. Here are some easy steps to begin the process: Zero Waste: 6 Pointers to Get Started
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