Gen Z is on the cusp of being our industry's major consumer with about 80 million members. According to a recent NRA Show panel, this generation will demand the non-negotiables:
- Good value and quality from restaurants, like the food found in fast casual.
- They also want inviting service and a welcoming ambience that makes them feel valued.
- They demand cleanliness and the highest standards of food safety.
Understanding Gen Z and how to approach their needs, will be critical for restaurants to succeed in the coming decades. Are you prepared for Gen Z? If not, let Matrix Restaurant Consulting assist you in preparing for the next generation.
For more on Gen Z, check out this article in Nation's Restaurant News.
What Gen Z Restaurant Consumers Want
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