Some of the most successful restaurants today, are those that continually invest in the guest experience. These restauranteurs truly understand that providing great service is the result of investing in their employees and management teams. One of the most influential factors in deciding where to eat, what to buy, what service to hire, etc. are the opinions of others, opinions based on the experience they have with your brand. As a marketer, I understand the importance and role of marketing for an organization, but far too often we invest more in customer acquisition and far too little in customer retention. At Matrix Restaurant Consulting, we focus on the long-term success of your restaurant and understand the importance of training. We are ready to develop custom training programs for your restaurant with the goal of creating lifetime guests.
Here is a great commentary on the importance of training: Why training is more important than marketing
In a recent survey of 288 senior U.S. marketing executives at business-to-consumer and business-to-business companies, CMOs intend to increase their Social (+10.7%), their Digital (+12.2%) and their budgets (+14%) over the next 12-months. And as the average consumer unlocks their phone 110-times per day and spends 1 in 4 minutes on their phone on Social Media, now is the time to analyze and revamp your social media, digital marketing and mobile strategies. Let Matrix Restaurant Consulting help sort through this digital maze and find the right digital, mobile and social solutions for your restaurant.
For more information on the survey results: CMOs Will Increase Spending on Social, Mobile and Analytics.
Today's restaurant consumers are much more knowledgable, sophisticated and experience and offering ethnic flavors can help capture this growing market. Matrix Restaurant Consulting specializes in Menu Development and can help create dishes that not only fit your brand, but also appeal these consumers. Here is a great article on this growing trend. Consumer Interest in Ethnic Cuisine Grows
Today one of the big buzz words in our industry is Sustainability. But sustainability is more than a trend, soon it will be part of our everyday business as more and more cities focus on zero-waste policies and such programs as mandatory composting and bans on bags and polystyrene. Now is the time to get ahead of the legislation, rather than being ruled by it. Not only will this improve a restaurants profitability and sales, but it will help us build a legacy for our children and the planet. Here are some easy steps to begin the process: Zero Waste: 6 Pointers to Get Started
Targeting On-the-go Customers
In our fast changing world, giving your on-the-go customers the ability to order, pay and ultimately skip the line, can be a game changer for your business. Here are some companies that are successfully using Apps to drive their business and to target user engagement. Restaurants add apps targeting user engagement
EVM and Restaurants
Effective October 1, 2015, Visa, MasterCard, Discover and American Express have mandated liability shifts for fraudulent transactions . Generally, liability will shift to the party using the least secure technology. Is your POS system and payment processing system equipped to handle EVM-chip technology? Here are a couple of articles regarding this new technology and how it will impact your business.
From Heartland Payment Systems: EVM and Restaurants: What You Need to Know
From Visa USA: Chip Payment Acceptance: Putting it Into Perspective for Small-Ticket Unattended Merchants
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