Millennials eclipse Boomers as prime restaurant customer base

As millennials eclipse Boomers as the prime restaurant customer base, restauranteurs need to evolve their business to capture this increasingly valuable group of consumers. Millennials will gravitate towards restaurants that are green, that use sustainable practices and that source from ethically raised ingredients. Millennials use mobile technology extensively, but marketers need to understand the nuances on how to reach this group. Millennials will also use on-line reviews more than boomers in making purchase decisions, making it more important than ever for restauranteurs to understand how to navigate this brave new world. At Matrix Restaurant Consulting, our consultants understand the nuances of the Millennial generation, and we are prepared to help your restaurant concept evolve so that you can attracting this group. Here is a great article to help you begin understanding the Millennial mindset.

New study sheds light on Millennial mindset