​During my recent trip to New York City, I had the pleasure of discovering Georgian food and wine at Chama Mama in Chelsea. I highly recommend this restaurant if you ever find yourself in the Big Apple. Although I have been intrigued by the country and cuisine for years, it was my first time trying it and I regret not discovering it sooner!
So, it's not surprising that in recent years, Georgian cuisine and wine have gained a lot of popularity in the gastronomic world. Nestled in the Caucasus region between Europe and Asia, Georgia boasts a rich culinary heritage that has captivated the palates of food enthusiasts worldwide. From the delicious flavors of khachapuri to the complex notes of saperavi wine, Georgian food and wine have become a burgeoning trend in the global culinary scene.

​Khachapuri: The National Dish and a Cheese Lover’s Dream
Georgian cuisine reflects the country's diverse cultural influences, drawing inspiration from Persian, Turkish, and Mediterranean culinary traditions. One of the cornerstones of Georgian cuisine, and the national dish, is khachapuri, a delectable cheese-filled bread that comes in various regional variations. Adjarian khachapuri, shaped like a boat and topped with a gooey egg, is a beloved comfort food, while Imeretian khachapuri features a more simplistic round shape filled with a blend of cheeses. These iconic dishes exemplify the warmth and hospitality deeply ingrained in Georgian culinary culture. I had the Adjarian khachapuri at Chama Mama and can tell you I am craving it right now as I write this post!

Khinkali: Dumplings of Delight and Pkhali: A Symphony of Flavors
Another hallmark of Georgian cuisine is the lavish use of fresh herbs, spices, and aromatic ingredients. Traditional dishes like khinkali, dumplings filled with spiced meat or cheese, pkhali, a flavorful spread made from vegetables and nuts, showcase the vibrant flavors and textures that define Georgian cooking. The cuisine's emphasis on locally sourced, seasonal ingredients underscores its connection to the land and the agricultural traditions that have sustained Georgian communities for centuries.

Khinkali are a true testament to the country's culinary prowess. Made from twisted pieces of dough stuffed with savory fillings such as meat, cheese, or mushrooms, khinkali are a staple of Georgian cuisine, enjoyed by locals and visitors alike. And remember, eating khinkali with your hands is not just encouraged—it's essential to fully appreciate the burst of flavors with every bite.
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Pkhali is made with fresh veggies like spinach, beets, or carrots, all finely chopped and mixed with aromatic herbs, garlic, and ground walnuts, then generously seasoned with zesty spices like fenugreek and coriander. It is served cold and garnished with pomegranate seeds to be enjoyed on warm bread or crackers.

​Lobio: A Celebration of Beans
In Georgian cuisine, beans reign supreme, and lobio showcases the versatility and ingenuity of this humble ingredient. Whether mashed into a flavorful paste with garlic, onions, and spices or simmered in a clay pot with fragrant herbs and vegetables, lobio delights the palate with its hearty textures and robust flavors. As Georgians embrace their agricultural heritage, expect to see more innovative twists on this traditional dish, highlighting the bounty of Georgia's fertile lands.

​Chakapuli: A Taste of Tradition
For a taste of Georgia's rich culinary history, look no further than chakapuli. This hearty soup, brimming with meats, herbs, and spices, embodies the essence of Georgian cuisine. Whether prepared with lamb, beef, or mushrooms, chakapuli showcases the abundance of locally sourced ingredients and regional variations found across the country. Each spoonful tells a story of Georgia's agricultural roots and culinary ingenuity.

Georgian Wine: A Timeless Tradition
No discussion of Georgian cuisine would be complete without mentioning their revered wine-making tradition, which dates back thousands of years. However, I believe it is best to dedicate a separate post to Georgian wines. Stay tuned

​The Vibrant World of Georgian Food Trends
Amidst Georgia's evolving culinary scene, where innovative chefs and winemakers redefine traditions while honoring the country's roots, one thing remains clear – its food is a true reflection of its vibrant culture, diverse landscapes, and unwavering hospitality. So, whether you're enjoying khachapuri in a bustling Tbilisi tavern or savoring lobio in the heart of the countryside, prepare to embark on a gastronomic adventure that will leave you craving more. Georgia may be the last great undiscovered cuisine of Europe, but its culinary delights are rapidly gaining attention – and once you've tasted them, you'll understand why.

We are excited that Tony Tahmosh, CSW has joined Matrix Restaurant Consulting. I recently asked Tony to outline the opportunities and challenges operators will face in 2022 as they look at their beverage programs, specifically the future of wine sales and how to react to consumer shifts in wine consumption. Here's what Tony said....

State of the Beverage Industry
Consumer Beverage Spend in the U.S. increased by almost 2% in 2021, and is currently valued at $146 billion.  Although wine consumption continues to decrease, the U.S. Beverage Industry is projected to continue to grow at an average rate of 1.7% through the end of 2026.
Here are some challenges and opportunities in today’s beverage world.

Some of the challenges operators are facing today....

• The importance of wine as a viable sales channel will likely continue to decline in the restaurant industry due to overpricing on the menu and consumers placing a higher value on other alcoholic beverages. And because of the ‘dine at home’ trend, a result of the COVID pandemic, consumers have become more educated regarding the retail prices of wines. Restaurants may find that wine is not in demand at these higher prices and thus questioning the cost to maintain deep stocks of wine. 
• With movements like mindful drinking and “sober curious” gaining popularity, research indicates that alcohol consumption has declined in the U.S., with younger generations drinking less as they show greater interest in holistic wellness and health. This trend is expected to continue at least through the end of the decade.
• The challenge of recruiting younger, health-conscious, multicultural consumers into the wine category, combined with the aging of the older core wine consumer, remains. These consumer groups have different values and spending patterns. The wine industry has done little to alter their marketing message to attract or retain either consumer cohort. 

Opportunities for Operators to Increase overall Beverage Sales

• “Better-for-you” beverages, featuring clean labels, natural ingredients, less sugar, fewer calories, and caffeine alternatives are on the rise. Products with these qualities have been in high demand, as the pandemic only heightened people’s focus on wellness, immunity and stress reduction. The next wave of “better-for-you” drinks spotlight ingredients that have perceived health benefits such as superfoods, probiotics, prebiotics, antioxidants, vitamins, minerals, botanicals, and protein. This trend is impacting every beverage category, particularly tea and kombucha, energy and sports drinks, and bottled water.
• CBD is another ingredient to watch. Although the FDA has not approved the use of CBD in foods and beverages sold in interstate commerce, some marketers are bringing products to market. Molson Coors recently introduced Verywell, a line of sparkling waters with hemp-derived CBD and adaptogens, through a subsidiary. The drink is currently only available in Colorado.
• Many wineries are prospering by focusing on premiumization. Their customers have been trading up for years, paying more for better quality. 75% of the wine sold in the U.S. costs less than $10 a bottle retail, and those wines are suffering from shrinking sales, sometimes by more than 10 percent a year. Younger consumers are interested in luxury products, at least ones they can afford. While COVID continued to accelerate premiumization, and while total volumes of wine sold are dropping, wines in the premium segment increased the volume sold at higher prices in 2021, and this trend is expected to continue for several years.
• Celebrity beverage endorsements are nothing new. Think George Clooney and Nespresso, Jennifer Aniston and Smart Water, or countless sporting stars endorsing energy drinks. But expect to see more and more vineyards and champagne houses partnering with big names to capitalize on their glamorous images and extend their respective brand portfolios. After John Legend or Brad Pitt, Cameron Diaz is the latest celebrity to venture into the wine business with her “clean” wines. The range comprises of an organic and vegan French rosé and Spanish white with no added sugar, with Diaz tapping into both the wellness trend and that of the growing thirst for ‘pink wine’.

The hospitality industry continues to evolve and shift at a rapid rate and Matrix Restaurant Consulting is here to help you navigate through the ever changing beverage world.

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