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One of things that fascinates me, is to see a business break barriers and become a true innovator and game changer. I have worked in the restaurant industry my entire life, and have often felt as though the industry approaches business conservatively, moving slowly to change and lacking true innovation. In the past years, we have seen other industries change and evolve, and now it is time for us, as restauranteurs and business leaders, to become true innovators and game changers. As food costs rise, as our labor pool shrinks, and as we see consumer needs changing quickly, it is an opportune time to learn from other industries and become true innovators and game changers. Here is an interesting article on how restaurants are borrowing from other industries in an effort to become innovators.
Starting Off Like a Startup
At Matrix Restaurant Consulting, we are poised to help you break barriers and change the way you do business today in an effort to be more profitable tomorrow.
As millennials eclipse Boomers as the prime restaurant customer base, restauranteurs need to evolve their business to capture this increasingly valuable group of consumers. Millennials will gravitate towards restaurants that are green, that use sustainable practices and that source from ethically raised ingredients. Millennials use mobile technology extensively, but marketers need to understand the nuances on how to reach this group. Millennials will also use on-line reviews more than boomers in making purchase decisions, making it more important than ever for restauranteurs to understand how to navigate this brave new world. At Matrix Restaurant Consulting, our consultants understand the nuances of the Millennial generation, and we are prepared to help your restaurant concept evolve so that you can attracting this group. Here is a great article to help you begin understanding the Millennial mindset.
New study sheds light on Millennial mindset
In a recent survey of 288 senior U.S. marketing executives at business-to-consumer and business-to-business companies, CMOs intend to increase their Social (+10.7%), their Digital (+12.2%) and their budgets (+14%) over the next 12-months. And as the average consumer unlocks their phone 110-times per day and spends 1 in 4 minutes on their phone on Social Media, now is the time to analyze and revamp your social media, digital marketing and mobile strategies. Let Matrix Restaurant Consulting help sort through this digital maze and find the right digital, mobile and social solutions for your restaurant.
For more information on the survey results: CMOs Will Increase Spending on Social, Mobile and Analytics.
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