Why training is more important than marketing

Some of the most successful restaurants today, are those that continually invest in the guest experience. These restauranteurs truly understand that providing great service is the result of investing in their employees and management teams. One of the most influential factors in deciding where to eat, what to buy, what service to hire, etc. are the opinions of others, opinions based on the experience they have with your brand. As a marketer, I understand the importance and role of marketing for an organization, but far too often we invest more in customer acquisition and far too little in customer retention. At Matrix Restaurant Consulting, we focus on the long-term success of your restaurant and understand the importance of training. We are ready to develop custom training programs for your restaurant with the goal of creating lifetime guests.

Here is a great commentary on the importance of training:  Why training is more important than marketing