People report recently announced their Fourth quarter Workforce Index, and our industry will continue to face challenges in finding quality job candidates and will continue to tax restaurant operators into the last quarter of the year. It will be an especially difficult time as operators also face the pressures of decreased guest counts. It is a vicious downward cycle that will continue to result in restaurant closures.
So how can operators succeed in such a challenging environment?
For more information, here is the link to the People Report Article: 2016 Q4 Workforce Index
Over the past few months I have had several recruiters and restauranteurs reach out to me, as they are finding it increasingly difficult to find great managers. Nashville is also experiencing unprecedented growth, which is making the issue of staffing even more difficult. So it was no surprise to me that the People Report 2016 Q1 Workforce Index, which measures expected market pressures on restaurant employment, rose again this quarter to 76.4.
And barring any economic disasters, restaurant operators will continue to face staffing challenges, such as increased vacancies, recruiting difficulty at peak levels and high turnover in 2016. This past labor day, I wrote about the importance of "treating your staff well," and it could not be more important today! Successful restaurants will be those that can maneuver through these difficult staffing times - those that can effectively retool operations to reduce the number of staff members needed at any one time - and those who invest in their employees and managers, creating opportunities to attract and retain the best people. Matrix Restaurant Consulting can help you retool your operation and to become that employer of choice.
Some of the most successful restaurants today, are those that continually invest in the guest experience. These restauranteurs truly understand that providing great service is the result of investing in their employees and management teams. One of the most influential factors in deciding where to eat, what to buy, what service to hire, etc. are the opinions of others, opinions based on the experience they have with your brand. As a marketer, I understand the importance and role of marketing for an organization, but far too often we invest more in customer acquisition and far too little in customer retention. At Matrix Restaurant Consulting, we focus on the long-term success of your restaurant and understand the importance of training. We are ready to develop custom training programs for your restaurant with the goal of creating lifetime guests.
Here is a great commentary on the importance of training: Why training is more important than marketing
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