If you attended the National Restaurant Show this past May, you probably encountered a proliferation of vendors offering mobile apps. Mobile technology is here, and will continue to grow. However, today it is not just about having an "app", but it is about having a fully integrated app that can fulfill the multiple needs of your guests - from ordering ahead, to making a payment, to loyalty benefits. Smart restauranteurs understand the need to analyze their customers needs and then customize an app that will exceed their expectations. Our consultants are ready to assess your business and partner with the right mobile app developer to drive your business. Having this competitive advantage can help you grow your business in 2016! Here is a great article on success stories.
What customers want from restaurant mobile apps
Food brands that don’t prioritize the integration of stronger and more transparent environmental practices in their supply chains and products run the risk of suffering from a reputational and financial perspective. Restaurants and the food industry in general, must be mindful of shifting consumer preferences and buying habits, particularly from the perspective of how sustainability influences purchasing decisions and brand loyalty. Are you prepared to meet this growing demand? Let our consultants help you develop sustainable practices.
Why sustainable packaging is a 'must have' for restaurant success
Our industry is evolving at a faster rate than it ever has. As restauranteurs, more than ever, our pulse needs to be on the fast pace and changing demands of our consumers. Consumers are looking for convenience, quality and affordability and the result is a proliferation of restaurant delivery services - now including Amazon.com and Groupon.com, and start-ups such as Munchery.com , a San-Francisco based meal delivery service. How will these companies impact you? Can they add to your consumer base or will they begin to erode your sales? Understanding complex changes in our industry can be a game changer and not evolving with these changes can ultimately impact your future success. Let Matrix Restaurant Consulting help evaluate your business, then provide actionable solutions to help you grow with in our ever changing world.
Amazon launches restaurant delivery in Seattle
New player to watch in the fast-casual food-delivery biz - Munchery
After much delay, restaurant chains with 20 or more units will have to provide calorie counts for standard menu items by Dec. 1, 2016. At Matrix Restaurant Consulting, we are here and ready to help you with your menu labeling needs!
FDA Publishes Draft Guidelines for Menu-Labeling Rules
With Labor Day Approaching, I thought I would share this recent article and survey from Technomic. According to this survey the top socially responsible business practice that will enhance consumers experiences and value perceptions is "Treating Their Employees Well." Three-quarters of consumers age 18 to 34 say it is important or extremely important for a restaurant to “treat employees well” in order to create a good value. This segment is extremely important to the growth of your business and this further reenforces a restaurants need to invest in its employees. Matrix Restaurant Consulting can help you in becoming that employer of choice.
For more information on this survey: Restaurant Consumers Craving Value Don’t Necessarily Follow the Money
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